How to set up your first online store with GoDaddy E-Store

Online store made easy

Let’s face it, e-commerce is expected to keep growing this year, and online store is now a business staple.

If you haven’t heard, by 2022, global retail e-commerce sales will reach a trillion.

Yea, that’s a lot of money!

If you’re looking to get a piece of that cake and jump into action right away, an online store with GoDaddy is the way to go!

Perhaps you’ve been wanting to start your own business for a while, but you just haven’t had the time to research and learn all of the ins and outs of how to start an online store.

Or maybe you’ve been doing your research, but are feeling a little overwhelmed with all the different options for e-commerce platforms and have no idea where to start.

We get it. And we want to help you set up a successful online store. With the help of this instructional guide, you will be able to have your online store up and running in no time!

I’ll walk you through the important things you should know about setting up your online store with GoDaddy E-Store and provide you with tips on the best practises to make your store more successful.

Let’s dive in!

Why set up an online store

Online Store Woman With Laptop

As the COVID-19 pandemic hit the world, business today has changed and people’s spending habits became more mindful.

However, this didn’t seem to affect online retailers.

Online shopping is still one of the most popular ways to spend money, this is because now, more than ever, people feel more comfortable buying things from online shops rather than leaving their homes.

What I’m trying to say is: Penetrating the e-commerce market is a great way to sell your products and make money even during these times!

That’s why there’s no better moment than now to set up your own online store with GoDaddy.

Not only is it a great way to make extra money, but it’s also a very low-risk investment.

There’s no need to spend thousands of dollars on inventory, and you can start making money right away.

Plus, GoDaddy E-Store is a very user-friendly platform, so you don’t need any prior experience in e-commerce to get started.

It isn’t that hard to start an online shop

You might already know that if you want to be successful you need to have an online store.

But perhaps you’re still having some concerns…

GoDaddy is here to debunk the myth that you need to code to become an online retailer.

Having a website these days is not as difficult as you believe.


With our E-Store’s streamlined backend admin area new users can drag-and-drop widgets, choose pre-designed templates to create their own sites, so design is never an excuse to start.

These days, websites are multi-platform compatible, allowing you to manage numerous sales channels into a dashboard.

You’re also going to be able to connect with customers through email, and social media.

This means: Having a website allows businesses to expand their customer reach.

No matter if you are planning to run a big or small store, we can help you build your dream online store today.

Another thing I should mention too. Costs for new web pages are low. With GoDaddy it’s easy to find web hosting, domain registration, and e-commerce solutions all in one place.

So don’t be discouraged if you think it might be too difficult or expensive to start your own online store.

In fact, why don’t you try our free trial today?

Introducing GoDaddy E-Store: an easy-to-use online store & website builder

Online Store Website Setup GoDaddy’s easy-to-use drag-and-drop website builder is a popular solution for anyone wanting to launch their own website from the ground up without any hassle.

Here’s the cool thing. GoDaddy’s intuitive site-building tools make it one of the simplest-to-use site builders available today. Specifically tailored to attract your online shoppers and keep them coming.

This means GoDaddy is an ideal solution for people who just want to focus on opening an online store of their own and scale up as they grow.

Another great thing, regardless of your target market you can find free templates to get started right away.

Or, if you’re feeling more creative, you can even create your own custom designs. With over hundreds of themes to choose from and a library of images and videos, you can create a website that looks just like how you want it to.

Ready To Get Started?

You’re about to enter a world of no limits and sell anything.

Yes! physical items and digital products too.

Oh and one last thing before we set up your E-store: Let’s talk about domains real quick.

Another great thing about GoDaddy you should know is that alongside your trial, your website will come with a free GoDaddy domain. Which is pretty cool. But of course, you have the option of choosing a custom domain as well.

How to set up your online store with GoDaddy E-Store step by step

At this point, I know you can’t wait to get started setting up your online store and sell everywhere your customers are online!

Let’s get to it!

There are 10 simple steps to get your online store up and running.

Step 1: Create a GoDaddy E-store account

The first step is to create a GoDaddy E-Store account.

You can do this by going to and clicking on the top side menu, then clicking on websites and finding “E-Store”.

From there, you will be able to browse and learn more about our different plans.

Once you find one that suits your business needs, you will be redirected to a page where you can enter your information and create your account.

As usual, you would only need your email address, a creative username and a secure password you can always remember.

Quick and painless!

Step 2: Select the template that suits your business

Online Store Website and Stores MenuOnce you’re done creating your user account the next step is to choose a store design.

GoDaddy E-Store offers a variety of templates you can choose from.

You can either select a design that is already pre-made, or you can create your own custom design with your logo and branding colours for the ultimate customisation experience.

Don’t worry. With our Website builder no matter what you do, it will always look good.

Step 3: Drag and drop the elements you need for your website

Online Store Widget Menu

GoDaddy makes every step of the way super easy for beginners.

In this step, you will be dragging and dropping the elements you need for your website.

This can include text boxes, images, videos or even social media icons.

As you know, you also have the option to change the font style, size and colour to perfectly match your branding.

To start building, click on widgets, then select the widget you want to drag and drop into the website. You can also customise the colour of the text, choose a font family and adjust the size by clicking on style.

Our website builder is all about customising as you go.

Step 4: Customise your e-store

Online Store Customise Store

It’s time to bring your website to life!

Our website builder allows you to personalise your store with your logo, images, and product listings. You can also play around with the layout and colours.

Click on the Design tab, then Customise Design. Change the colours by clicking on the colour picker or you can select your brand colours.

In a few seconds, you can modify the layout or add new sections like a photo gallery, a menu, or a price list from any device.

You can drag and drop all the elements you need for your website, including:

  • Your business logo
  • A menu so customers can navigate through the different pages on your site
  • A contact form so customers can easily get in touch with you
  • Social media icons so customers can connect with you on their favourite social media platforms
  • Upload images to showcase products/services you offer in order to make the buying process easier for your customers

…and so much more!

You can always go back and edit these elements at any time.

When you’re done building your website it’s time to set up your store shop functions.

Step 5: Add products to sell

Online Store Add Products

Now that you have customised your website to look the way you like. The backbone of your shop is set.

It’s time to get your store ready to sell! Adding products to your store is easy.

Just go to Products > Add Product or Services.

You will also need to set up payment and shipping options. We offer a variety of payment gateways that are secure and easy to use for both you and your customers (We’ll talk more about this below).

Once you have added your products, you will need to fill out the following information for each of them:

  • Product name
  • Description
  • Price
  • Eye-catching images

You’ll most likely have similar products under one category. So to make things easier, our website builder also comes with a ‘category’ section to bundle similar items together with a short description so it’s easier for your customers to find.

Remember to add catching SEO-friendly descriptions that will make your product or service pages easier to rank.

Product descriptions enhance the customer’s experience, and this is your chance to wow them.


Congratulations! You’ve added your first product. Your store is coming to life!

Step 6: Setup email marketing tools

Online Store Marketing Tools Setup

Now is the time to make your business grow!

Our website builder also comes with tools to set up email campaigns to drive traffic.

Isn’t that cool? Here are the steps for getting started with email marketing.

Click on e-commerce > Marketing tools

The first tool you will want to set up is an email marketing campaign.

You will also need to decide on the frequency and content of your emails.

Email newsletters are an important factor to consider in your marketing strategy. They provide a way for you to inform your customers about upcoming sales, new items, and other important information.

You can consider sending pre and post email sequences, gift cards, abandon cart emails and newsletters to inform your customers of newly available products.

Learn how GoDaddy can provide you with email solutions to run your business smoothly.

Step 7: Connect to marketplaces and social media platforms

Online Store Social Media Setup

Now, this is yet another cool feature of GoDaddy’s website builder.

You can connect to a variety of different online marketplaces, including Amazon, Shopee, eBay, and Lazada.

This means you can list your products on multiple online platforms, making it even easier for customers to find and buy them.

You can also connect your store with social media accounts like Facebook and Instagram, so customers can make purchases directly from the post! This will help you build relationships with customers and reach a larger audience.

Steps for connecting to marketplaces:

Click on E-commerce > Places > Online marketplaces

Step 8: Configure the currency and country of sale

Online Store Add Currency

The currency and country of sale can be configured on the General Settings page. You will need to enter the currency you want to use and the countries you want to sell to.

Make sure they are aligned to your target market.

Here are the steps for configuring the currency and country of sale:

  • Go to e-commerce > Settings > General
  • Select your default currency from the dropdown list and click Save
  • Click on Add Country to add new countries that you want to sell in (e.g., Hong Kong, Philippines, Malaysia)
  • Select the country from the list and click Save

Now when you create a product, you will be able to select the currency and countries that you want to sell in.

Step 9: Set the Shipping Options

Online Store Add Shipping Info

Now a big part of having an online store is shipping. Our E-store provides you tools to manage shipping as well.

Your visitors can now browse and buy your products, let’s make sure they get shipped!

You will need to enter the shipping methods that you want to offer and the prices for each method.

There are many options to choose from such as Local delivery, Self-pickup and Automatic rates.

Steps for configuring the shipping:

  • Click on e-commerce > Configuration > Shipping & Pickup
  • Select your default shipping method from the dropdown list
  • Enter the shipping price for this method
  • Repeat these steps for each shipping method that you want to offer

Now when customers check out, they will be able to select how they want their products shipped along with the corresponding price.

Your shipping is all set!

Step 10: Choose the payment Options

Online Store Add Payment Methods

Time to get paid!

Head over to Ecommerce > Configuration > Payment to set up your payment gateways.

The payment options can be configured on this page. Once you are in, you’ll see a variety of safe payment options to connect such as Stripe, Square and Paypal.

Choose the one that is suited for your business and let your customers pay how they want!

Note: It’s important to have a variety of credit card payments gateways to offer your customers.

This will not only make their shopping experience attractive but also their checkout process more convenient for them.

You can also enter the prices for each payment option. Steps for configuring the payment:

  • Go to e-commerce > Configuration > Payment.
  • Select your default payment method from the dropdown list.
  • Enter the price for this payment method.

You will need to enter the payment methods that you want to offer and the prices for each.

Setting up 1-click payouts for your customers couldn’t be easier.

Now your online store is ready!

Why do you want to choose GoDaddy Online Store?

As you can see, the process is simple and can be completed in minutes. Plus, there are a ton of features and benefits that you’ll get when you set up your store with GoDaddy.

Set up is quick and easy. No technical knowledge or experience is needed. Our Web builder comes with all the online marketing tools at affordable prices for every budget to help you market your business.

Now your online store is rocking and you want to be seen. Our E-Store can also help you optimise your site and content for Google’s SERPs to attract the right crowd.

Want to know more about SEO to help your site rank well? This is how it works

Now that you have an idea of what products you want to sell, your online store is set.

Yes, you can get both from GoDaddy.

First, choose a domain name for your store. This will be the address people use to find your store, so make sure it’s easy to remember and spell.

Next, you’ll need a secure hosting plan for your online store.

GoDaddy offers several different options for e-commerce sites: Basic Web Hosting or Managed WordPress.

Not sure which option best suits your needs? Check this article out.

What else can I get with a GoDaddy E-Store?

Besides getting a full-featured, fully responsive online store with seamless integrations, and boosting your online purchases.

You’ll develop great buying experiences that let your customers have an awesome time and keep coming back.

Here are some of the features you can expect:

  • flexible product pages
  • secure checkout
  • multi-channel sales
  • coupon and gift card options
  • The ability to accept payments from customers around the world
  • 24/7 customer support

and much more.

Build your first online store today!

Starting your own online store is a daunting endeavour, but with the right tools and resources, you can make it happen. Whether you want a simple storefront or advanced features, GoDaddy E-Store is an excellent choice for entrepreneurs looking to get started with their first business venture. GoDaddy E-Store offers an easy drag-and-drop website builder for new online retailers to set up their first online store without web design challenges.

The process of setting up the website only takes a few minutes and there are plenty of e-commerce website templates that will allow you to design it exactly how you envision it.

With large bandwidth, storage space, domain name registration, mobile site builder tools at your fingertips, this solution is the perfect way for new businesses to get off the ground quickly without breaking the bank in startup costs!

The ready templates and other features like e-commerce capability, social media integration, mobile commerce app downloads and more; we’ve got what you need to help grow your small business into something big!

So what are you waiting for? Get started with your GoDaddy E-Store Trial today!