The top 20 most expensive domain names

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High-dollar domains

UPDATE: This local SEO post was originally published to GoDaddy’s U.S. blog and updated for publication to the Asia blog on 7 May 2021.

Have you ever heard about those people who just magically find rare steals at antique roadshows? Like the Chinese Buddhist deity Cintamanicakra Avalokiteshvara that was purchased for around $75 and later appraised at $2 Million. If you’re like me, and in this case, I think we all are, you’ve probably thought to yourself, “Why can’t that happen to me?” While I don’t typically dabble in antique hunting, I do spend time in the domain market. And let me tell you, after reviewing the most expensive domain names out there, there are definitely people who have sold them for enough money to pay a king’s ransom.

When most people think about the price of a domain, somewhere in the range of $15 usually pops up.

But often, domain names sell for much more than that.

The average price of a domain name sold in the secondary market — buying a domain from someone who already owns it — is in the thousands of dollars.

It is not unusual to see public domain sales reported weekly in the tens or hundreds of thousands, and often enough there will be domain sales reported in the millions.

You can check out dnjournal.com for weekly domain sales reporting, as well as annual historical sales reports. They report this year’s top sale as Angel.com for $2 million, for instance. It is always good to use this report to see current sales and trends.

Nailing down the most expensive domain names isn’t easy — most of the parties involved often try to keep that information private. There are various reasons for this practice, ranging from wanting to keep their competition in the dark to not wanting others to know how much they’re willing to spend on a domain in the future.

It’s a pretty common assertion that the vast majority of high-value domain sales are done with some sort of non-disclosure agreement in place. Luckily for us, enough sales are public, so we can still have a good idea of the domain market and its health over the years.

The No.1 spot

Most expensive domain names number one

The most expensive domain name ever sold has come to light — at $872 million. Yes, you read that right. Cars.com was valued at $872 million (we get that number from reading the SEC filing, courtesy of the parent company, Gannet Co., Inc.).

Imagine the look on someone’s face when they were told their domain was worth that much!

 

While many people don’t report the sale of their domains publicly, top lists vary. But as a whole, most people are in agreement with most of the highest sales reported for domain names.

Editor’s note: Want to capture the coveted No. 1 spot in domain name sales? You’ll need to make sure your domains are worth their weight. With GoDaddy Domain Appraisals, you can get the most accurate and comprehensive domain pricing estimates available. We use an exclusive algorithm that relies on both machine learning and real market sales data to estimate domain values.

20 most expensive domain names publicly reported

Here are the 20 most expensive domain names publicly reported for the two weeks ending Sunday 25 April 2021:

  1. Angel.com — $2 million
  2. IZ.com — $625,000
  3. Scottish.com — $155,000
  4. 1of1.com — $85,000
  5. Andar.com — $75,000
  6. TopSport.com — $75,000
  7. Boxing.io — $65,000
  8. OfficeChair.com — $65,000
  9. TN-I.com — $61,990
  10. Joon.com — $60,000
  11. StayPal.com — $51,000
  12. KVEE.com — $50,100
  13. Credit.de — €40,000 = $48,000
  14. Overloop.com — $42,888
  15. PlusPower.com — $39,000
  16. Sound.de — €31,500 = $37,800
  17. Promi.de — €30,000 = $36,000
  18. Noticias.tv — $35,000
  19. Mad.io — €29,000 = $34,800
  20. Cargo.co — €27,500 = $33,000

Here’s the same list for those of you who’d like to download it as an HTML file:

Domain Price Sale date
Angel.com $2 million 2021
IZ.com $625,000 2021
Scottish.com $155,000 2021
1of1.com $85,000 2021
Andar.com $75,000 2021
TopSport.com $75,000 2021
Boxing.io $65,000 2021
OfficeChair.com $65,000 2021
TN-I.com $61,990 2021
Joon.com $60,000 2021
StayPal.com $51,000 2021
KVEE.com $50,100 2021
Credit.de $48,000 2021
Overloop.com $42,888 2021
PlusPower.com $39,000 2021
Sound.de $37,800 2021
Promi.de $36,000 2021
Noticias.tv $35,000 2021
Mad.io $34,800 2021
Cargo.co $33,000 2021

*Data courtesy of Wikipedia and Namebio.com

What is your domain name worth?

Now that you know what domain names can potentially sell for, I bet you’re wondering what your domain name is worth. Check out NameBio.com — you can search by a specific domain or word and use various filters to find sold domains closely related to the one you’re thinking of selling. You can also check GoDaddy’s domain valuation tool to get an idea of the resale value of your domains.

If you are thinking about buying a domain name and selling it for more money, GoDaddy Auctions is a great place to find domains that might have good resale value. As with any other purchase, it’s always best to start slow and do your homework before spending your hard earned money and time looking for the next big domain sale.

Start your search now!

Joe Styler serves as product manager for the aftermarket at GoDaddy. He’s responsible for marketplace products including any purchase, sale, or monetization of a domain name. During his nine-year tenure at GoDaddy Joe has served in a variety of directorial and supervisory roles. His passion is seeing his customers become successful in their business goals when using the aftermarket. He has been interested helping people with transactions on the Internet for more than 20 years. Joe received his B.A. from Moody Bible Institute in Chicago, and his Masters in Divinity from Gordon Conwell in Massachusetts.